AI is Here, and It’s Deeply Embedded in Your Data Stack Snowflake Summit 2025 just wrapped, and the message couldn’t be clearer: AI isn’t just a feature—it’s now part of the foundation. This year’s event unveiled a bold vision for what they’re calling the AI Data Cloud. Here are the top takeaways worth knowing, especially […]
What Just Happened at Snowflake Summit 2025? Read More »
If you’re managing access in Snowflake and want to keep things clean, secure, and easy to reason about, it helps to understand what the built-in roles are actually for. Here’s a breakdown of the standard roles Snowflake provides, what they can do, and how I typically see them used in practice. ACCOUNTADMIN The most powerful
Understanding Snowflake’s Standard Roles (And When to Use Each One) Read More »
I recently had to load data into Snowflake from a headless EC2 Linux 2023 instance. Easy, right? Until you realize that your org uses Okta SSO and SnowSQL’s go-to option is –authenticator externalbrowser. Great—except there’s no browser on this box. After trying a few dead ends (including looking for a magical –output oauth flag that
Headless Snowflake Auth with Okta? Use Key Pair Authentication Instead. Read More »
Being a long-distance running coach is one of my passion projects, and I love how it gives me the chance to keep learning and improving—both for my athletes and for myself. What makes it even more exciting is when I get to combine it with my constant curiosity for the latest advancements in technology. My
A Personal Dive into AI IDEs Read More »
StackBlitz recently introduced Bolt.new, an AI-powered code editor that promises to revolutionize the way developers build and debug applications. My initial experience was positive: the editor felt intuitive, streamlined, and capable of handling basic development tasks with impressive speed and accuracy. However, as I ventured into creating a more complex full-stack application, my enthusiasm waned.
Bolt.new by StackBlitz: First Impressions and a Closer Look Read More »
Catch us on the latest episode of #PoweredbySnowflake, featuring Morten Lileng, Global Head of Merkury Engineering at dentsu / Merkle 🌐Learn how we are revolutionizing data-driven marketing with Snowflake’s innovative platform, enabling secure, scalable, and lightning-fast identity resolution and data processing. We discuss how Merkle is leveraging native apps in Snowflake to handle millions of
The latest episode of #PoweredbySnowflake Read More »
Determining the US marketable population is a crucial step for businesses aiming to understand their potential reach and tailor their marketing strategies effectively. Leveraging the US Census data, conducted every 10 years, provides a comprehensive view of the demographic landscape, including the number of people living in various regions, and detailed insights into age, income,
What is the US Marketable Population? Read More »
Sign up for demo here! In the fast-paced world of responding to Requests for Proposals (RFPs), efficiency and accuracy are paramount. ChatRFP, Powered by Percipi, is proving to be a game-changer in this arena. My company’s experience with this innovative tool has been highly positive, and I’m excited to delve into how it enhances productivity,
Boosting RFP Response Productivity with ChatRFP (Powered by Percipi) Read More »
Valentine’s Day is a great time for businesses to tap into the spirit of the season and boost their sales. But how can data-driven marketers best capitalize on the holiday? Here are some tips for leveraging data to drive Valentine’s Day sales: By implementing these tips, you can create a successful Valentine’s Day marketing strategy
How Data-Driven Marketers Can Boost Valentine’s Day Sales Read More »
Data is the lifeblood of modern organizations, and safeguarding its confidentiality, integrity, and availability is of paramount importance. In today’s digital age, data breaches and cyberattacks are a persistent threat, making data security a top priority. This is where data cleanrooms come in. A data cleanroom is a secure environment where sensitive data can be
Data Cleanrooms: A Solution for Secure Data Processing and Analysis Read More »
