Customer Experience Management

What is the US Marketable Population?

Determining the US marketable population is a crucial step for businesses aiming to understand their potential reach and tailor their marketing strategies effectively. Leveraging the US Census data, conducted every 10 years, provides a comprehensive view of the demographic landscape, including the number of people living in various regions, and detailed insights into age, income, […]

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How Data-Driven Marketers Can Boost Valentine’s Day Sales

Valentine’s Day is a great time for businesses to tap into the spirit of the season and boost their sales. But how can data-driven marketers best capitalize on the holiday? Here are some tips for leveraging data to drive Valentine’s Day sales: By implementing these tips, you can create a successful Valentine’s Day marketing strategy

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